"SOL Tahoe is not just about selling beautiful things, it is about community. This is a place where customers can stop in, say hi and have a cup of tea. The plan is to eventually have small community gatherings and from the beginning we will give a percent of our proceeds to our favorite local charities”. Since its inception, lelamooi has regularly donated to charities.

SOL Tahoe will offer lelamooi jewelry as well as Kristen Hawkes Fine Art. In addition, we will feature a collection of beautiful, unique items (new and vintage) that reflect a similar aesthetic and energy. Supporting local and global artisans is important to us.

For the past five years, lelamooi jewelry has been sold online, (www.lelamooi.com), as well as through select retail boutiques in some of the most beautiful towns on the west coast. “In addition to our store locations, we have found resort trunk shows to be a successful niche. Having our own showroom in Tahoe is the next step,” Kristen says.